LikeBright, on the other hand, aims to make romantic connections a bit more meaningful. Instead of cold introducing people to strangers, interested daters can browse their Facebook contact’s single friends so they can be introduced. It’s like LinkedIn for dating, if your friend is willing to match make. At SXSW, LikeBright also handed our green and pink bracelets to identify single people from those who are coupled up, so daters know how to approach each person. The bracelets doubled as support for LikeBright’s collaboration with New Beginnings, an organization that provides support to victims of domestic violence and abusive relationships.
Sure, love shouldn’t hurt, but unfortunately, the PR babes the site sent around Austin used an odd tactic to garner attention. “Do you want to help end domestic violence??” a girl shouted at me while I was trying to cross the street. If I would have looked back, she could have caused a car to Natt collision. Way to make me look like a jerk for crossing the street.
Many of these dating apps and services have fun, healthy intentions but our advice? If you want to hook up with someone at SXSW – or anywhere in life – take chances. Chase after them the moment you feel a connection so you don’t have to sign up for hundreds of apps just to find that one true love, or a one night stand.
